What is the optimal way to order a clustered index?

Someone recently was asking me about indexes and how the order of the columns affected the index.

I have a table, and I want to create a clustered index on it. SSMS lets me choose the order of the columns when I make a clustered index. Logic would dictate that this must have some effect or else it wouldn’t be offered as an option. What factors are considered when determining the optimal order?

I read on Stack Overflow I think, someone said that the best way is to start with the column that has the most distinct values, and then decrease from there, but then a guy below him said he’s wrong. I haven’t been able to find a good source of into on this. Any help appreciated!

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